BRIEF: A Global brand campaign to build trust, emotion and costumer loyalty. Lead with emotion and create interest for our online parent community, the largest in the nordics. 

INSIGHT: The night is the toughest period in parent hood.

SOLUTION: We wanted to shift the focus from simply telling people what Libero does, to why it matters in people's lives. 'The Night' is a clear example of how emotional storytelling can create both human connection and brand strength.