IQ
Hangover Helmet
My role:
Creative Direction
BRIEF: Encourage students to take control of and reflect over their alcohol consumption.
INSIGHT: An average of all students claims they have a stressful life. Having as hangover is not giving you more time to deal with everyday challenges.
CONCEPT: Party smarter for a better tomorrow. The Hangover Helmet simulated a heavy hangover and we challenged influencers to wear it during their Sunday activities; writing an essay, gaming and doing work out. Bless them.
Our lucky test pilots.
HOW: By simulating some of the most common hangover symptom’s such as visual disturbance, headache, sweat, fever, balance instability, noise sensitivity, smells, and general sickness, among others.
The helmet was equipped with tastebuds giving lovely mix of old wine, beer and cigarette butts gathered in a liquid container feeding a tube to the test subject’s nose.
We made students talk about the price you have to pay when drinking too much.