UNICEF - HM Foundation
Baby Talk For Dads
My role:
Creative Director
BRIEF: Start conversations around the importance of cognitive stimulation during a child's first years. Focus on the fathers role.
INSIGHT: Research shows that when we speak slower, more melodically and make exaggerated sounds it makes it easier for babies to learn new words and develop cognitive abilities. Mothers are already doing this but how about dads? What is it to be a modern father?
CONCEPT: The World's most important language. A course in baby talk tailored for dads.
The Baby Talk For Dads course consists of three playful voice exercises caregivers can do with or without their child. Each exercise has been developed using the expertise of researcher Dr. Marina Kalashnikova from The Basque Center on Cognition, Brain and Language, and focuses on topics such as tone of voice and how to have a two-way interaction with your baby.
RESULTS: 281 Million Impressions across the globe.